Fear ye not. This is not a rant about the dangers of the internet, but rather a call for us to be more intentional in how we use it and take advantage of all it has to offer. If you’re under the age of 70, own a smartphone and have internet access, chances are that you have a social media account. Or several. I’m no different, with Facebook, Instagram and Twitter accounts which I love. I honestly believe that my life is all the richer for the connections which i’ve made, the interactions which I have and the access to knowledge, help, advice, ideas and entertainment which is on offer. There is something for everyone.
The downsides of the internet, social media and smartphones have been well-documented. It’s addictive, with people regularly checking their accounts because the digital world is fast-moving and nobody wants to miss out or risk being regarded uninformed. So a Fear Of Missing Out takes hold, leading people to check their phones every 5 minutes. In turn, this affects concentrations spans and the ability to focus. Then there’s the distorted version of reality which is portrayed online.
The online world, and social media in particular, is no more real than the Loch Ness Monster or Rudolph the Red Nosed Reindeer. Yet we follow online trends, buy the stuff and do whatever we can to get the lifestyles which we see and crave on Instagram in order to feel happy. Not only that, buy we buy into the myth that we can have all we want RIGHT NOW. Forget about the hard work and perseverance, there are plenty of internet marketers willing to share their secrets with you if you’ll only part with a few measly pounds. Better yet, they will help you to become a social media millionaire too, so that you can live the life of your dreams and free yourself from your tedious 9-5.
Stop. Just stop. Claims like the above should raise the alarm and send you running to the hills, because they are lies. Lies told with the aim of parting the foolish and desperate from their money. Fame and fortune is the happy byproduct of hard work and perseverance. It comes after you build something of value to others. It comes when you solve a pressing need or a gap in the market which you have identified. Those who have become rich quick have often done so through social media marketing, shamelessly promoting products and services for a modest fee and selling people courses which promise to make them rich too. If that was true, though, why isn’t everyone who has ever signed up to one of the programmes a millionaire?! Why do schools,colleges and universities still exist if all you have to do to become rich is pay for a 6 week online course from the latest social media superstar?!
Because it’s not real. Internet fame is as real as monopoly money. These superstar marketers get rich selling people an illusion. If that’s what you are drawn by…stop to ask yourself what it is that you are after. Is it easy money, or do you want to create value and make a real difference? What impact do you want to make? Do you want to be seen as just another social media influencer, or do you hope to create something good which will last?
Furthermore, stop and take a moment to ask yourself whether you are making the best use of the online resources available to you. Do you really need motivational speakers barking at you to get up off your backside and be fierce like a lion in pursuit of your goals? Or some other crap like that. And it is crap. I’ve listened to plenty of these posts over the years and most of it sounds good on a surface level and fires you up, but when you actually think about what you are hearing it makes no sense. For example, one famous motivational speaker will one minute tell you to be a lion in the world of gazelles. Basically meaning that you be aggressive and devour everyone and everything that gets in your way. Only, the next minute he preaches about treating everyone with kindness and compassion on your rise to the top. Polar opposites, yet people lap this up because of the way he presents his contradictory nonsense.
Stop wasting your time, and make the internet work for you. I have written before about content being king, and it really is. Make the most of your social media accounts. If you want to gain influence and reach more people, document your daily life and struggles on your journey towards your goals. Once you have decided what you want, and start taking action towards it, share it with the world. People love real life stories. This is why we are hooked on reality tv, because we find characters with whom we can relate and whose experiences we have at some time shared. If you are a struggling entrepreneur, let people share your journey. Your social media documentary could later serve as the story behind the product or service which you launch. If you struggle with depression, share your story in order to increase awareness and let other sufferers know that they are not alone.
As you document the journey you are on, and share it with the world, try not to get too carried away. Of course, it feels great to be liked and be able to reach more people with your message, ideas, business or service. However, all of this can be somewhat intoxicating and it becomes easy to lose perspective and forget what truly matters. Value. Using social media and the internet to positively impact others. That is what truly matters, and that is what truly lasts.
If you can bring value to the lives of your audience, then your influence and/ or business will grow. If all you’re after is money, you may very well succeed in the short-term only to be quickly replaced by the next big thing that comes along when the market gets saturated or trends and tastes change.
Everyone is unique, yet we all share many of the same challenges in our daily lives. So, share your daily life and your journey with others. Who knows where or what that will lead to?!