Urgency

Urgency doesn’t sound as cool as “hustle”, “grind” or any of the other popular phrases we hear so often, but that doesn’t make it any less important. If you want to become successful, then a sense of urgency is essential. Putting essential tasks off until later, so that you can watch a movie now, won’t help you get to where you want to be. It just delays your progress.

Do you think Richard Branson and Elon Musk take a laid-back approach to business, frequently putting off until another day those things which they could do now? Of course not. They understand that the world of business is fast-moving, so they act quickly and decisively.

Unlike most of us, successful people are not selective in what they approach with a sense of urgency. They adopt that same approach with everything, so as to avoid the disappointment of missed opportunities. How do they manage to do this and still find time for their families and personal interests? They prioritise.

In order to be of service to others, you need to take care of yourself first. This means guarding your time. Throughout the day, every day, we get bombarded with requests for help from other people. High achievers, however, don’t stop to deal with each one but they have the courage to say no when that task would distract them from their own goals. They take care of their own priorities first, and then serve others if they have enough time and energy left.

Successful people have to-do lists for their days, which helps to avoid distractions and getting side-tracked. They also prioritise their activities to make sure that if they don’t complete everything, at least the most important tasks get completed. Most of all, though, they act with urgency in everything they do. This means that that by the time that they sit down to relax in the evening, they are able to reflect back on the day with satisfaction because they have taken positive steps towards their goals.

If, for example, your goals are to get a new job, lose weight and become debt-free in 2018, you need to give your all, in all 3 areas, every day. This is what helps you to achieve more, because you are constantly striving for improvement. Rather than taking one at a time, you fire yourself up and tackle all 3 because there is no time to lose. Momentum builds, experience is gained and progress is made. This, in turn, keeps you motivated and the fire burning to keep going and challenging the limits of what you are capable of achieving.

Better yet, when acting with a sense of urgency in all you do becomes a habit, it benefits you in other ways too. Of course, it has the potential to bring quicker results from your efforts, but it is also a great way to build momentum and boost your confidence. You will find yourself becoming more driven, focused and productive. You will find your work ethic increasing, and as a result, opportunities for personal or professional development will present themselves. Best of all, you stop procrastinating or deferring important tasks to another day. Your mindset changes, and you strive to complete as much as you can today, in order that you can push yourself harder and achieve even more tomorrow.

All of this is not as far-fetched as it may seem. Create a to-do list for the tasks that will get you a step closer to your goals each day. Then attack each one with an equal sense of urgency, and watch the magic happen.

Remember, a rolling stone gathers no moss.

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