I regularly get asked for advice on how to start a blog, what to write about and how often to post on a blog. While I respond as quickly as possible and as best I can, it’s about time that I share what I have learned on my journey in the hope that it might help other aspiring bloggers.
Before you start, you need to have an idea of what you want to share via your blog. Will it be related to your personal or your professional interests? My personal interest and passion is in personal development and how our mindset and attitude determines whether we will fulfill our potential or fall short. I share advice based on what i’ve learned through research and experience, inspirational and motivational poetry and book reviews. You don’t need to have it all figured out at this stage, but you need to know what you want to talk about. This will help to ensure that your message is clear and runs throughout your blog posts.
Starting a blog is pretty easy. There are a number of platforms out there, with WordPress and Blogger among the most popular. Do your homework on what each platform offers and pick the most appropriate one for your needs.
Once you have chosen a platform, registered a name and set-up your blog it’s time to start writing. Don’t spend months waiting for the perfect topic to come to mind, or the perfect time as I did. Search for, read and follow other blogs with a similar theme to yours for ideas and inspiration. Use your other social media platforms to connect with similar-minded people and keep reading up on your area of interest. Then, start blogging.
As you post on your blog, you will learn and grow, which will help you to develop your blog. Respond to messages and feedback from readers. Engaging with your readership and inviting feedback is how many blogs increase in quality as well as popularity. You don’t need to have your writing style figured out, just keep blogging and that will come to you over time.
When I write, I just open the page and let it all out. Then I go back to proof-read and edit, but you need to determine the style and process which works for you. Depending on your theme and your proficiency with your blogging platform, your posts may have graphics, charts, links to other pages or other interactive elements. This is your own space which you can have fun with and fill as you like. Experiment with it and have fun.
Don’t get caught up in the statistics and numbers. When I started, I posted many items which didn’t receive a single “like”. It still happens sometimes. Don’t take it to heart, just keep blogging. It’s easy to get discouraged by a lack of interest but please understand that there are countless blogs online all vying for peoples’ attention. It just might be taking a little longer for yours to get noticed, that’s all. The only person you should be writing for is yourself. You need to be satisfied with the quality and content of what you post. Not everyone will appreciate it, but a blog should be an expression, and outlet, of what is burning inside you and struggling to get out. While it may entertain or inform the reader, it is also an indication of who the writer is as a person, what motivates, inspires and drives them.
As for the length of your posts and how often you should blog, the best advice I can give is to do what feels right for you. The more time you can spare and the more you feel you have to share, the more often you will be posting. Don’t get caught up in this, because as you post on your blog, you will get a feel for how much you can write and how often.
Most of all, enjoy the process. If you are planning on blogging to earn fame and fortune, you are setting yourself up to fail as your priorities and intentions are wrong and you are putting extra pressure on yourself. You should be blogging because you enjoy it, because it means something to you, because you want to inspire or motivate others. Fame and fortune may very well come your way, but it should be as a happy coincidence while you do something you enjoy and not the reason why you started blogging in the first place.
If you are thinking of starting a blog, I wish you the best of luck. It’s a wonderful experience which can teach you so much, and I personally would not change it for the world.